If one searches for the definition of jewellery in a dictionary one finds something along the lines of “Any article or ornament for personal adornment made of precious metals, precious stones or other materials”. Since time immemorial jewellery has been seen and used as a form of showing social status or rank, cultural background or even tribal membership or
traditions. These days if one asks the average woman why she wears jewellery
the answers could range from “Because I like it” to “It makes me more
attractive” or “It makes me feel good about myself” or even emotional answers
such as “It is an heirloom” or “My Husband/Mother/Father gave it to me”.

From this background, one can conclude there is no older tradition in the world, which is more uniformly spread across the whole world and all social, ethnic, cultural or age groups than wearing jewellery. However, the reasons for wearing jewellery are as individual and varied as jewellery itself or the people wearing it. So, what is the purpose of jewellery?
The answer cannot be as shallow and vain as just a means of beautifying the person who wears it or defining her social status nor can it be as complex as a tool for psychological or emotional well being. In Sundari we advocate that the purpose of jewellery is a mixture of emotional and psychological reasons, which is highly individual to the person who wears it.
As professionals providing a whole range of options in gemstones, our only hope is that whoever wears our jewellery feels better in herself, and takes pride in wearing it. We actually want those people wearing our jewellery to show it and make it a reflection of themselves…..whoever they are

Colour and Fashion are like a Horse and Carriage: they are inextricably linked to one another. But the choice of each and the influence on other is as wide as their availability.

Humans can see over one million different shades of colour. Similarly in fashion we can justify segmenting the market into age groups, prices, seasons, styles, products etc. So combining them can give unlimited options!

The Fashionistas will have you believe that every Season is different and every Season has different colour trends. Of course, it is in their vested interests to convince you of that. Keeping it simple there are six colours in the light spectrum: Blue, Violet, Orange, Yellow, Green and Red. If one works for you from these basic colours the remaining colours are just offshoots. Combining one overall fashion style with one or two colours is much more manageable than trying to complicate it beyond that. In jewellery, we advocate having a small selection of discreet, colourful pieces that fit in with your overall choice of style and colour, and hopefully Sundari can meet those needs for you.