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Friday, March 10th, 2017

Sundari finally embraces Social Media

There is no doubt that every day that passes social media becomes more prevalent in out lives. We have to accommodate to this reality and embrace this new phase of mediaWe are now in Facebook and we are in Pinterest and we are in Twitter (@sundari_silver) . So we are making progress in our learning and soon we will be managing this as experts.

In the meantime it is worth philosophising for a moment the benefit of social media, how it brings people together and makes this world a very small place. For a moment, I want to transport you some 25 years back. At the time (fairly recently in the context of world events) few people had email and immediate communication was with faxes . Photos was with film and printing was a job for the specialist.

Nowadays if you have an event, you can invite a whole host of people immediately and similarly share the photos almost immediately and they can pass them on and share them alike…….

Is the question of immediacy top most in our priorities? Don’t know but something positive has to be said if we can bring people together in this way

 



What the jewellery you wear says about you

Let’s be honest: we all know that the way we dress affects how people look at us and how we feel about ourselves. That is why we spend so much time and so much money looking after our wardrobe and our accessories. There are those people that think almost compulsively at changing their accessories when they change their wardrobe – hence they use costume jewellery. There are also those that would like a more conservative look and buy accessories for the ‘long term’.

We in Sundari have long advocated that a more measured look at our accessories is probably best. Apart from the obvious monetary benefit from not constantly changing and getting rid of jewellery we don’t want, a more conservative approach can say a lot about us. If we change our neckwear every time we put on attire then we constantly have to mix and match and people might perceive us as fickle or racy. We may not like to hear this but even if we make the perfect mix of accessories and wardrobe and have an exquisite taste we are changing all the time.

Contrast that view with the notion of only occasionally changing a modest and select collection of jewellery. Of course it is against our own interests that you have a ‘modest collection’ of jewellery, but we always like to advice what we feel is right and not necessarily in our interests. A more conservative pace of changing can be judged to belong to a more sedate and perennial person than one who is constantly changing. There are fortunately no rules on this and one is free to do as one wishes.

The next point is how we mix and match out jewellery. We may decide that a permanent pair of earring studs go perfectly well with some large neckwear and bracelet. Or it might be as well to wear a small necklace or pendant and a large pair of earrings. No no’s are large pair earrings and a large neckwear. They will obviously clash and overbear the central feature and the reason for wearing jewellery: you. Remember that jewellery is meant to add value to your person and not distract attention from you.



Why is fair trade important?

We normally go about our business without giving much notice whether something is made with ethical and fair trade practices. It is well documented that big corporations pay pittance for their clothing articles only to be sold at a great profit in the high street. So, why should the average punter care?

It affects us

Even though it may seem that we are not affected by these practices we are indeed affected. Let’s put a scenario of a world in which people don’t care about fair practices. That world will constitute of the “have’s” and the “have not’s” to extreme. In that world the have not’s will never progress and they will always be subjugated to lack of education, or skills or fair living. How does that affect us I hear you say?

Well, quite simply the only way in which the world can improve is by having a more homogeneous society. This is not ‘green’ talk. You can see it in our own society. Even though there may be people with masses of wealth, we can grow because we are more of a homogeneous society. Without making a whole essay on this, it is a fact that our society is more even than it was 200 years ago and it is thanks to people who saw the need to level off extremes.

Better products

Another reason is purely selfish: by having trained and professional people we will have better products. We all know those products that have been created by artisans that have little more than their creativity to do their products. Let’s face it some of them are pretty but they usually are of very poor quality. They have not been trained or taught skills which would make their products better. It impinges on us to get better quality products and to make improvements to our product range by improving the skills of our workers.